Thursday 22 August 2013

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About our company

Plumsmedia is an outsource web design company, founded in 2001. Web design and web developmet outsource services help you to enhance your business activities in a fast term with saving precious time, energy and many other advantages. Comprehensive knowledge and competence with technological solutions to cater to the complex and urgent requirements of a wide variety of customers around the world make us the leader in the outsource web design industry in India, China, Pakistan, Dubai, UK, Canada and USA..
Plumsmedia is dedicated to providing IT outsourcing to our clients to help them build their brand identity, we provide quality and cost effective designing solutions worldwide. We have enjoyed a vast success in website design, hosting and Professional SEO Services in Pakistan, the experience in outsource Professional SEO has brought successful results in different challenging projects, our customers hit their targeted audience with getting their website rankings up on the top of search engines through our Granted low cost SEO Services.
We believe in, and put into action the philosophy of ensuring customer satisfaction. Our mission is to develop and maintain better, strong, long lasting client relationships through IT outsourcing services.

Accelerated Performance

Success is a measure of performance. With Plumsmedia, you can take a strategic approach to boosting performance through an optimal mix of internal staff, outside consulting resources and project outsourcing. Whether it’s short term or long term, mission critical or day-to-day objectives, Plumsmedia gives you the ability to acquire the knowledge, resources, skill sets and manpower to be nimble, efficient and strikingly effective in your mission.

Technology Expertise

Through our engagements with leading companies in the United States, Canada, Asia and Europe, Plumsmedia has developed strong areas of expertise that have propelled our clients in a variety of industries to the leading edge of technology. In addition to deep understanding and experience of complex IT issues, Plumsmedia has expertise in virtually all technology disciplines.

Low Cost Website Design

Plumsmedia is a leading website design Company that develops high-end internet portals and websites around the world. We deliver effective, creative website design, unique and affordable web design, social networking, and e-commerce front-end design. We strive to design successful and high profile websites that explore your business.
Every great business idea takes wings with the launch of a professionally designed website. Internet has redefined the way business is transacted and your website is the gateway to these business opportunities. We always take the time to explain design in a simple and informative way allowing you to decide on the best options for your business.
Our goals and attitude towards delivering you the best quality and affordable website design services.

Flash Animations

Flash elements give a professional and interactive feel to your website without distracting your website visitor from the reason they went there. Flash elements do not slow down the loading speed of your website and are perfect for sites that receive a mixture of high and low bandwidth visitors.

Software Development

Whether you want a simple Content Management System (CMS), Affordable Shopping Cart or a completely bespoke web application, our experienced team has the skills to make your ideas a reality. We can build online systems tailored exactly to your needs and specification using a range of modern web technologies.
The following is a list of technologies that we can use to develop your website. They are things that we have to think about, and that you never need to worry about, because we know how to use them.
Here goes:
  • ASP.net
  • VB.net
  • JavaScript
  • XML
  • SQL 2005
  • C Sharp
  • DHTML
  • Silver light
  • XAML
  • MS Access

These technologies help us deliver on our promise of a browser-friendly and computer-friendly website. They are technologies that make your website easy to use with pages that open quickly, download readily, and that don't test the patience of the visitor.

Professional SEO Services

You’ve a website but no visitors or want to be found on Google? What you need to do is, hire Plumsmedia Professional SEO Services, we can make your website visible on world’s largest search engines like Google, Yahoo and Bing at affordable SEO cost, and increase your product awareness to your targeted audience by social media marketing.

How SEO works?

Increasing your ranking position on search engines called SEO (Search Engine Optimization). SEO is a webmaster expert, who builds your website as per search engines and users desires/requirements. SEO made changes in your web like your website design, images, colors, HTML Validation, apply development tricks and tactic, writing content for your website and optimize meta tags and arrange inbound links to your website.
These workings made your site valuable for search engines, when they will crawls you they will index you up, and when you get top rankings you get more traffic on your desire business keywords.

Social Media Marketing

When you talk about social media marketing, you definitely think about facebook, orkut, twitter and many other giant portals, they hold billions of visitors browsing on daily basis. Plumsmedia promote your business by using group conversation, private messaging, page making and fan building, it helps your business awareness in targeted audience.

Copywriting / Content writing

Our professional SEO Experts serves you the quality content writing services solution. After analyzing your goals, we create content that informs, edify, entertains, and stimulates perspective clients to patronize your site. We create fresh and optimized content for your website.

Graphic Design Agency

Graphics for any business is the key element for creating a corporate image. A good, eye-catching graphics design can attract more and more customers. Digital Arts creates graphics in various styles considering the nature of your business that creates long lasting impression

Logo Design / Brand Identity

Plumsmedia specialized in logo design, business cards design, brochures design and all office stationery design for all sizes companies. Our creative designers are dedicated to provide you professional and descriptive logo designs. We gather all our skills and experiences to build a corporate identity elegant and unique.
Your brand should project the philosophy and purpose of your organization and exposure to your organization’s brand should trigger an emotional response. We will create a visual concept that sets your business or organization apart from the competition.
We are committed to provide you proficient and reliable customer support with original logo design that perfectly suits your business.

Web Hosting Company

Grow up your business with a website from Plumsmedia web hosting services, our web hosting services offer our Clients with economical and powerful hosting solutions ranging from web hosting on US based servers. Offering both Linux and Windows hosting, we add value to the Client’s E-business initiative through our web hosting maintenance and round-the year support services.

  • IT outsourcing

    If you're looking for a business partner to establish ongoing relationship or to outsource one of your current projects – you're in the right place. We encourage you to find out more about our company.
    We entered international markets in 2002 and since then we've been cooperating with many institutions and companies from around the globe. We've successfully completed over 300 projects for clients from USA, UK, Ireland, Australia, Sweden, Germany, Japan, South Africa and many more. It gave us necessary experience to build all sort of websites and Internet applications. Our expert knowledge and solid know-how allow us to offer value added and cost effective services to all companies around the world, no matter their location, spoken language or time zone. With respect to each country's unique values we help our Clients to reach their business goals by taking advantage of Internet's global reach.
    Want to learn more about benefits of hiring PLUMSMEDIA? Get our brochure! [839KB PDF]

    Why are we cut out to work on Your site?


    • our prices are very competitive – contact us to check them out
    • we have completed over 300 high-traffic websites for international institutions, web design agencies and end clients, check the list of our Clients
    • we offer broad range of services: web design, (X)HTML coding, data base driven websites development, building bespoke Internet application, search engine optimization, usability and accessibility tests
    • our sites are always designed with web standards, usability and accessibility in mind, we follow only best practices
    • we constantly develop and challenge ourselves to be able to advise our Clients how to make successful decisions
    • our portfolio speaks for itself
    • there are many ways to get in touch with us, we guarantee no communication barriers
    • we accept PayPal payments as well as bank transfer
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Monday 8 July 2013

Information Technology in Past Years in Pakistan

Software House in Pakistan
ISLAMABAD: Pakistan was ranked a low 105 out of 144 countries in The World Economic Forum’s Global Information Technology Report 2008 in terms of overall networked readiness. Finland ranked number one, while Burundi ranked lowest at 144 from 2009 till now the number is getting better and now Pakistan is among the top leading country in the world.
The report accesses how countries harness information and communication technologies (ICT) to deliver competitiveness and well-being.
Published under the theme of “Growth and Jobs in a Hyperconnected World”, the report suggests that national policies in some developing economies are failing to translate ICT investment into tangible benefits in terms of competitiveness, development and employment.
This is in addition to the profound digital divide that already exists between advanced and developing economies in access to digital infrastructure and content.
South Asia overall ranking
Pakistan51
India68
Sri Lanka69
Iran101


Bangladesh114
Nepal126
Pakistan continues to lag behind in the rankings.
Unable to achieve a sustained rapid economic growth may put Pakistan’s ICT-competitiveness in jeopardy unless the right investments are made in ICT, skills and innovation.
“As other countries are improving rapidly, Pakistan has shown little change. This is a matter of concern. Pakistan is 37 ranks behind India,” said CEO Mishal Pakistan Amir Jahangir.
“The big challenge for the next government in Pakistan would be to put more emphasis on ICT environment and regulatory framework. The role of ICT for a sustained economic growth and job creation is crucial to improve Pakistan’s competitiveness. ICT has revolutionised the way businesses are done and the country has not being able to capitalise on this,” Jahangir added.
Some of the areas where Pakistan lost its ICT competitiveness include government’s procurement of advance technologies, which ranked 109 this year as compared to 91 in 2012.
Although Pakistan has improved the fixed broadband internet tariff substantially by making Pakistan the 68th most competitive broadband provider in the world, individuals using internet, which depicts affordability of internet for citizens is shrinking.
Pakistan lost 22 points in 2013 and ranks at 120 on individuals using internet. The report highlights that the gains in broadband affordability are being achieved by cannibalising the individual internet users.
Mobile technology
The importance of ICTs to government’s vision has deteriorated from 92 to 117 in 2012 and 2013 respectively, making ICT one of the least priority areas for the government of Pakistan.
Pakistan achieved significant gains in the last decade, when it embraced the mobile technologies and led the region by providing human resources capital and technical know how to the global pool of mobile communication providers.
However, this gain has greatly diminished due to lack of advancements and inconsistency in decision-making to adopt new technologies at the right time.
Economic and social impact
On the economic impact pillar, Pakistan failed to show progress on creating impact of ICTs on new organizational models by losing 10 points (91) – keeping businesses in mostly traditional areas and connecting Pakistan with the global knowledge economies.
Similarly, government’s failure to create social impact through ICT also showcases its poor understanding of innovation ecosystem and value creation for the citizens in the digital age.
The government failed to create value through ICT use and improving efficiency, where Pakistan lost an alarming 16 points (121 among 144 countries).
Not being able to improve any regulations on venture capital availability has also created a bottleneck for an innovation economy in the country.
This signifies Pakistan’s lack of correlation between innovation and competiveness with finance, thus further isolating Pakistan from moving towards a knowledge-based economy.
Pakistan also lost 15 points on the E-participation index, where government engages citizens through online services and grievance mechanism, thus resulting in stronger red-tapism slower economic progress.
Improvements
Some of the areas where Pakistan has shown improvements are on the business and innovation environment pillar, where the business sector has ensured the availability of latest technologies for ICT competitiveness by improving 10 points and securing 83 rank among 144 countries.

Monday 1 July 2013

Information Technology an overview and Understanding



Definitions

“Information Technology is the use of hardware, software, services, and supporting infrastructure to manage and deliver information.”

“Informatics is the scientific field that deals with biomedical information, data and knowledge - their storage, retrieval and optimal use for problem-solving and decision-making.”

“Knowledge Management is the collection of processes that govern the creation, dissemination, and utilization of knowledge”

Abstract

Although information technology is becoming a vital part of the workplace of skilled professionals, it is unclear what factors contribute to its acceptance by them. Building upon and integrating the key findings of three closely related theoretical paradigms (the technology acceptance model, the theory of planned behavior, and innovation diffusion theory), we developed a more complete, coherent, and unified model and tested the resulting model in the context of PDA acceptance by healthcare professionals. Using LISREL, data collected from 222 physicians in the U.S. were tested against the model; it explained 57% of the physician's intention to accept an innovation, with good model fit. Our study produced useful insights into the factors that influence technology acceptance decisions by professionals and provided new ideas in the understanding of user acceptance of technology.

Keywords
Information technology;
Technology acceptance;
Innovation diffusion;
TAM;
Theory of planned behavior;
Healthcare professionals;
Physicians;
PDA;
LISREL

UNDERSTANDING INFORMATION TECHNOLOGY


This handout mainly deals with descriptions of data and information technology (IT) concepts 
and terminologies. Why is it important to understand these technical terms? 

There are several answers. First, many of these terms come up in later sessions, and therefore 
need to be understood. Second, whilst you can, in theory, use computers without 
understanding the technology, in practice the more you understand, the better. The best 
racing drivers not only understand how to drive – they also understand how their cars work. 
The same is true of the best computer users – the more they understand about information 
technology, the more confident and competent they become. Third, understanding the 
technical terms enables you to talk to or understand IT specialists. 

1. INFORMATION TECHNOLOGY 
Information Technology (IT): describes an organization’s computing and 
telecommunications hardware and software technologies that provide automatic means of 
handling and communicating information. 
From the above definition, two possible divisions of IT could be drawn 
- Computer (an electronic device that can process and store information) vs. 
telecommunications (transmission of information between devices in different 
locations). 
- Hardware (the physical equipment) vs. software (the instructions) 

It is the second categorisation that will be used for further exploration of IT below, together 
with exploring the data that is handled by IT. 

2. DATA REPRESENTATION IN INFORMATION TECHNOLOGY 
A computer is structured in such a way that it operates with devices having only two states: 
electric switches which are open or closed; electrical pulses high or not high; or magnetized 
elements having one of two directions or polarities. These two states are represented by 0 or 1 
and are referred to as BINARY DIGITS or BITS. Internally, the microprocessor recognizes 
only these two symbols. 

Human beings, however, use numbers, alphabetic and special characters when 
communicating with the computer. Therefore, the computer needs to represent these decimal 
numbers, alphabetic and special characters, using the binary digits “ 0’s” and “1’s” by using a 
coding mechanism. The coding system defines the codes between a natural language and 
binary symbols. For example, one of the most widely used coding mechanisms is ASCII 
(American Standard Code for Information Interchange). Some examples of ASCII code are 

Character ASCII

A 0100 0001 
Q 0101 0001 
+ 0010 1011 
/ 0010 1111 
0 0011 0000 
9 0011 1001 

In addition documents, photographs, drawings, recordings of sound or video, etc. – have to be 
converted into this 0/1 data before IT can handle them. This conversion process is known as 
digitisation (i.e. converting into the digits 0 and 1). Digitised information can be numbers, 
text, images, audio or video. Digitisation is the key to making use of information technology: 
once information has been digitised it can be subjected to a wide variety of manipulations and 
transmissions that are not possible with manual systems. If information is not digitised, it 
cannot be handled by IT. 

3. TIME AND SIZE IN THE COMPUTER WORLD 
The following table summarizes some key levels of time and size that are useful in describing 
the speed and capacity of computers. 

Time Size 
Second Byte string of 8 bits 
Millisecond 1/1000 second Kilobyte 1000 bytes 
Microsecond 1/1,000,000 second Megabyte 1,000,000 bytes 
Nanosecond 1/1,000,000,000 second Gigabyte 1,000,000,000 bytes 
Picosecond 1/1,000,000,000 second Terabyte 1,000,000,000,000 bytes 

4. DATA ORGANIZATION 
When information is handled by information technology, it is often referred to as data, i.e. as 
unprocessed information. We can most usefully think of data as being organised in a 
hierarchy, as summarised in Figure 1. 

Figure 1: The Data Hierarchy


Hierarchy Example 

BIT 0/1 

BYTE 10100001 (Letter A in ASCII) 

FIELD John (NAME FIELD) 

RECORD Number Name Sex Date of birth Course 
001 John Male 12/09/78 OA553 

FILE Number Name Sex Date of birth Course 
001 John Male 12/09/78 OA5532 
002 Anna Female 06/07/80 OA5532 
003 Kim Male 04/12/74 OA5532 

DATABASE 

Course Classroom 
File File 

Student File Tutor File 

- A BIT represents the smallest unit of data a computer can handle. A group of bits is called 
a BYTE and represents a single character, which can be a letter, number or other symbol. A 
grouping of character is called is called a FIELD. 

- Field: an item of data about an entity.. Terms such as attribute or data element are 
sometimes used to represent the same thing as a field. An entity is any person, place, event 
or thing about which data is held. For example, in the figure above, “student” is an entity 
about which data is being kept, other entities include course, classroom and tutor. A student 
entity has several fields such as number, name, date f birth and so on. There should be a 
primary key field that uniquely identifies each entity. For example, in the above figure, 
student number would be a primary key field (not name since there could be two students 
with the same name). 

• Record: a grouping of related data elements that represents one specific entity. A record 
forms a single entry in a file or database. Each record consists of several fields, and shares 
field names in common with the other records. 
• File: a collection of related records. In some situations, this is called a table. For 
example, a student file in . Each file consists of several records. 
• Database: a well-defined and managed collection of data. It may consist of a number of 
related files, such as for example student, course, tutor, classroom files. 

5. HARDWARE 
Hardware: the physical components that make up any set of information technology. More 
simply, hardware represents any part of information technology that you can drop on your 
foot: the keyboard, monitor, disks, processors, printers, network cables, etc. 

To provide an understanding of the different types of IT hardware, a process view of an 
information system is relevant. Information systems involve the input, process, storage, 
output and transmission of data and information. In an IT based IS each of these activities are 
associated with a certain form of IT. Figure 2 provides a pictorial description of these 
technologies. 

Figure 2: Components of IT Hardware 

SecondaryStorageStoredataadprograms•MagneticDisk•MagneticTape•OpticalDiskOutputTechnologyPresentdatainawayunderstandablebypeople•Monitor•Printer•PlotterInputTechnologyacceptsdataandinstructionforprocessing•Keyboard•Mouse•Scanners•VoiceinputTransmissionTechnologyControlthepassingofdataandinformationbetweentheinputoutputandstoragedevicesandusersatdifferentlcationsProcessTechnologyCPUALU:PerformArith.&
LogicalcomparisonsCU:control&directProcessingMemory:RAM&ROMStoredata&Instructionduringprocessing
Each of the above components will now be described in turn. In each of the sections that 
follows, there are up to four sub-sections: 

• Technologies in Common Use: these are technologies that typical users are likely to come 
across in their use of computers; they also recur throughout the book. 
• Other Technologies: these are technologies that are not so commonly-used; they may be 
recent innovations or have only a specialised application. 

• Other Relevant Definitions: these are technical terms that relate to the particular 
technologies. 
• Technology Trends: these provide a quick summary of general ways in which particular 
types of technology are changing at the moment. 
Input Technology 

i. Input Technologies in Common Use 
• Keyboard: used to input text or numerical data or commands to the computer. 
• Mouse: a handheld device used to select objects or commands, or to draw images, via a 
pointer on the computer screen. 
• Scanner: converts both text and images from paper into a digital form. Digitising text or 
marks on paper is often known as optical character recognition (OCR). 
• Bar Code Reader: converts the printed lines of the bar code into digital form. 
ii. Other Input Technologies 
• Voice Recognition System: hardware that allows human speech to be understood and 
converted into digital form 
• Pen-based System: hardware that allows human handwriting to be understood and 
converted into digital form by writing on a sensitive screen with a special pen. 
• Touch Screen: a special screen that allows you to select on-screen objects or commands by 
pointing to them directly with your finger. 
• Digital Camera: a camera that records its pictures as a digital image rather than as a 
photographic image on film. 
iii. Input Technology Trends 
The main trend in input technologies is towards direct input devices that are easy to use. It is 
becoming easier, quicker and cheaper to digitise data. There is also an increasing ability to 
digitise human outputs, such as speech and writing. This is helping increase the ability of 
computers to work with non-Roman script languages such as those used in Asia, the Middle 
East and some parts of Africa. 

Process Technology 

i. Process Technologies in Common Use 
• Central Processing Unit (CPU): the core of any computer, that manipulates data by 
performing arithmetic computations on the computer's 0/1 data, and which also controls 
the other parts of the computer system. Often called the computer chip because it is made 
from a single slice, or chip, of silicon. It works by following the instructions specified in 
the computer's software programs (see section on software for further explanation). 
ii. Other Relevant Definitions 
• Megahertz (MHz): one million cycles per second. A measure of the speed of the 'internal 
clock' of the computer's CPU that synchronises the work of the CPU components. In very basic terms, the faster the speed of the clock (i.e. the more megahertz), the faster the 
computer can process data. 

• Mips: million instructions per second. A measure of the speed of processing of the CPU. 
iii. Process Technology Trends 
The overall trend is for cheaper, smaller, faster, more reliable processors. This has been 
partly based on developments in CPU component technology (the bits that make up the CPU). 
There have been five major generations (Table 1) in the history of processors development 
and over the past 40 years processing power has doubled approximately every 12 to 18 
months, a phenomenon commonly known as Moore’s law. 

Table 1: Generations of Processor Technology 

Generation Technology Typical Cost 
First generation Valves (Vacuum Tubes) US$2,500,000 
Second 
generation 
Transistors (invented in 1947) US$250,000 
Third generation Integrated circuit (IC) grouping an entire 
electronic circuit of several transistors and 
other components onto the same semi-
conductor chip/silicon wafer (invented in 
1958) 
US$25,000 
Fourth generation Large Scale IC (LSCI) Microprocessor 
grouping all processing functions onto a 
single chip (invented in 1971) 
US$2,500 at 
first 
US$250 now 
Fifth generation Very Large Scale Integrated Circuits 
(VLSIC) 

A further trend, for example within microprocessors, has been the emergence of global 
standards. Intel is a US company that produces the CPUs for many microcomputers 
throughout the world. It has developed a series of generations of microprocessor CPUs, with 
each generation being faster (because of faster clock speeds) and more powerful than the 
previous generation. When purchasing microcomputers, you often need to understand the 
latest generations available. 

Table 2: Generations of Intel Microprocessors


Intel Microprocessor 
Generation Name 
Date of First Use Clock Speed Range 
(MHz) 
4004 1971 0.108 (108 kilohertz) 
8080 1974 2 
8086 1978 4.47 
286 1982 8-28 
386 1985 16-33 
486 1989 20-133 
Pentium 1993 66-200 
Pentium Pro 1995 150+ 
Pentium II 1997 266+ 
Pentium III 1999 450+ 
Pentium 4 2000 1500 (1.5 Gigahertz) 
Itanium 2001 1500+ 

To give a further idea of change, the 8086 chip contained 29,000 transistors. Pentium 4 chips 
contain about 42 million transistors. 

Storage Technology 

Storage technologies are normally classified as primary and secondary. While the primary 
storage refers to the computer memory, other technologies that are used for keeping a 
permanent record of data, information and instruction after (and before) the computer is used 
are commonly known as secondary storage technologies. 

i. Storage Technologies in Common Use 
Primary Storage 

• Memory: retains or stores electronic representation of programs or data inside the 
computer. Broadly speaking, there are two types of memory chips, which are used for 
different purposes: Read Only Memory (ROM) and Random Access Memory (RAM). 
- RAM (random access memory) on which you can store (write) and retrieve (read) data 
and instructions, and which loses all data when the computer's power is turned off. All 
other storage hardware retains its data even when the power is off. RAM is used for 
holding data or instructions temporarily just prior to, or just after, processing by the 
CPU and forms the main workspace of a computer. Normally, a computer’s memory 
capacity refers to the RAM size and is one of the factors that affect the speed of the 
computer 

- ROM (read-only memory) holds permanent data or instructions built into the chip at 
the factory, and may be read (retrieve data or instructions) from but not written to -that 
is, you cannot change the instructions on them. ROM, as its name suggests, cannot 
store any additional data, but it retains its existing data even when the power is off. 
ROM is typically used for performing specific tasks such as helping start up the 
computer when it is switched on. 

Secondary Storage 

• Hard Disk: a set of rotating inflexible disks covered in magnetisable material, and 
typically built into the computer. Disks are faster than tape because each surface has a 
floating electro-magnetic reading/writing 'head' that can move very quickly to any location 
on the disk. Disk is slower (though cheaper per byte stored) than computer memory and is 
used for permanent storage of files and software programs. 
• Floppy Disk: a single rotating flexible disk covered in magnetisable material, held inside a 
plastic case (often blue or black). It can be put in and out of the disk drive that is held 
within the computer box. The disk drive houses the motor that turns the floppy disk and 
the reading/writing head. The most commonly-used format of floppy disk is the 31/
2-inch 
size. Floppy disks hold much less data than a hard disk but have the advantage that they 
can easily be moved from one computer to another. 
• CD-ROM: compact disk read-only memory. An optical disk similar to those used for 
music, from which data is written and read by a laser beam. Data is stored by burning 
away (0) or leaving (1) tiny reflective spots on the CD. CDs can hold large amounts of 
data (equivalent to 200,000 typed pages) but, like other ROM, can only be used to read 
pre-recorded data rather than for storage of additional data. They are mainly used for 
distributing large files such as software programs, books or audio and video data. 
• DVD-ROM: digital versatile disk read-only memory. Like CDs, these are optical disks, but 
they have a capacity at least seven times greater. 
• Magnetic Tape: plastic tape covered in magnetisable material. In simple terms, all 
magnetic media (i.e. both tape and disks) store data by magnetising (1) or demagnetising 
(0) tiny areas on the brown iron oxide surface. To access an item of data on tape, you have 
to wind the tape all the way through to the relevant spot. Tapes are therefore relatively 
slow but can hold large amounts of data quite cheaply and are therefore used mainly for 
archiving or 'backing up' large files. 
ii. Other Storage Technologies 
• WORM: write once, read many optical disk. A special type of compact disk and disk drive 
that can write data onto a blank CD once, and then read it off many times. 
• Erasable Optical Disk: a special type of compact disk and disk drive that allows data to be 
written, read and erased just as with a conventional floppy disk (except much more costly 
and with a far higher storage capacity). Because they generally use a combination of 
magnetic and optical material, these are often known as magneto-optical disks. CD-RW 
(compact disk rewriteable) is one example. 
• Smart Card: combined memory and processor on a credit card-sized device. Can be used 
to hold personal details (e.g. education records) or ‘electronic money’. 
iii. Other Relevant Definitions 
• Storage Capacity. is measured in terms of the bytes the storage technology stores. While 
most computers have RAM size measured in megabytes, storage technologies with 
Gigabytes capacities are common. For example a typical floppy disk can store around 1.44 
MB; in other words 1,440,000 bytes of data but in most personal computers the hard disk 
capacity is measured in gigabytes. 
• File: when you do some work on a computer and store that work on a disk, the result is 
called a 'file'. Notice that this a rather different and more general definition than that given 
earlier for files connected with a database. 

• Filename: every file stored on your disk needs to have a name (preferably one as 
meaningful as possible rather then FRED1, FRED2 and so forth). The computer program 
you are using may well add something to the end of the name (the filename extension), for 
example .DOC or .TXT for a text document. 
• Directories and Sub-directories: a filing cabinet used for storing documents is divided into 
drawers, and each drawer is divided into folders. This allows you to quickly locate any 
document you want without having to look through every document you own. In the same 
way, a hard disk used for storing electronic files is divided into 'directories', and each 
directory is divided into 'sub-directories'. For example, your hard disk might have one 
directory for word processed documents, another for spreadsheet files, another for database 
files, and so on. The word processing directory might have one sub-directory for project 
report documents, one for external correspondence, one for internal correspondence, and 
so on. 
iv. Storage Technology Trends 
Storage technology is becoming cheaper, quicker, smaller, and higher capacity. The trend is 
towards massive capacities using optical media. In addition, because of the increase in the 
volume of data that organizations maintain, businesses are building a new form of 
infrastructure called Storage Area Networks (SANs) that connect different storage 
technologies and enable users to access and share data across globally distributed businesses 
and applications. Moreover to serve the storage needs of businesses a new form of service 
providers known as Storage Service Providers (SSP) are mushrooming. Organizations rent 
storage space from SSPs and pay for the service pretty much the same as they rent physical 
warehouse for stocking inventory. 

Output Technology 

i. Output Technologies in Common Use 
• Monitor: a device that produces an image in much the same way as a television. The 
image on the monitor is made up from thousands of tiny dots, known as pixels (short for 
'picture elements'). The more of these dots there are, the higher the quality of image or 
resolution produced by the monitor. The monitor is sometimes referred to as the screen, 
particularly on portable computers where the screen is flat. Flat screens use a different 
display technology, generally based on liquid crystals like those used in calculators or 
digital watches. 
• Printer: a device that produces a paper-based output of text or images. There are a number 
of ways printers can be classified, 
- Impact vs non-impact printer-a classification based on the method used to place the 
image on the paper or form the character on paper. In impact printing the image is 
transferred onto paper by some type of mechanical print heads striking paper in the 
manner used by typewriters. Printers in this category include, dot-matrix, and line 
printers. Non-impact printers, on the other hand, use a variety of non-mechanical 
printing manners such as ink jets ('spitting' a tiny piece of ink through a nozzle onto the 
paper) or low-power laser or electrostatic techniques (as in a photocopier) to form 
characters on a paper. Printers in this category include, ink-jet and laser printers. 

- Printers can also be classified into three on the basis of their mode of printing: 
character printers, line printers and page printers. Character printers produce printed 

output by consecutively printing each character at a time to produce a line of 
information. Line printers, as their name implies, print a complete line at a time. Page 
printers (also called laser printers) use laser and electro-photographic technologies to 
assemble and print a page at a time. 

As you move from dot-matrix to ink-jet to laser then, in very general terms, the printing 
becomes: faster, higher quality, and more expensive. 

• Speakers: produce sound (audio) output. Speakers generally require a sound card (a 
special circuit board that creates sound) to be inserted into the computer for them to 
function. 
ii. Other Output Technologies 
• Speech Synthesis: produces an output of computer-generated speech. 
• Plotters: output devices for producing (drawing rather than printing) graphs and graphical 
diagrams. Many of them have several pens so that multi-coloured output can be produced 
by using a different coloured ink for each pen. 
iii. Other Relevant Definitions 
• Dot Pitch: a measure of how close together the dots on a monitor screen are: the smaller 
the dot pitch, the higher the image quality. 
• Dpi: dots per inch. A measure of how many ink dots the printer uses to create the image 
on paper: the more dpi, the higher the image quality. 
• Printer Speed: measured in terms of the number of character or line or page a a printer 
prints per minute. 
• Card: a small circuit board of components performing some specialised function that can 
be inserted into a slot on the main circuit board (the motherboard) housed within the 
computer. 
iv. Output Technology Trends 
It is getting easier and quicker to produce output using new technologies, which are 
increasingly producing higher quality and colour outputs. There is also a trend towards 
multimedia outputs. Multimedia means the ability to produce output in a variety of media 
including text, sound (including speech), graphics and video. A multimedia computer is one 
that has a DVD-or CD-ROM, sound card, speakers, video card and good quality monitor in 
addition to other hardware. This is now the norm for office computers. 

Transmission Technology 

It is possible to identify two types of transmission technologies. The first is that used for the 
passing of data and signal among the different components of a computer such as from input 
device to the processor and then to out put devices and the second is the transmission of 
information among different computers and geographically dispersed users. 

i. Transmission Technologies in Common Use 
• Bus: hardware paths that transmit data inside the computer from one component to 
another, e.g. from the memory to the processor. 
• Wire: copper wire that transmits data. Comes in two forms: twisted pair (like a traditional 
telephone wire) and coaxial cable (like a television aerial wire). 
• Optical Fibre: a cable made up of thousands of strands of transparent glass fibres, each the 
size of a human hair. These fibres transmit data in the form of pulses of light from a laser 
rather than as an electric signal, as in wire. Optical fibres are generally more costly than 
wires but can transmit greater amounts of data. 
• Microwave: transmission of data as high frequency radio waves directly between earth-
based microwave dishes. Microwaves travel in a straight line, limiting the distance 
between microwave dishes to around 30 miles (because the Earth's curve gets in the way). 
• Satellite: transmission of data using microwaves from one earth site to another via an 
orbiting satellite. Because satellites are high above the Earth, they can transmit across vast 
distances. They are the most costly form of transmission technology but, as costs fall, they 
are becoming more competitive with microwave even for short distance transmission. 
ii. Other Transmission Technologies 
• Packet Radio: the use of ordinary radio waves to transmit packets (small blocks of digital 
data). These systems are cheap and suitable for covering large distances when relatively 
small amounts of data need to be transmitted. 
• Cellular Transmission: the use of the cellular/mobile phone network for data transmission. 
These systems provide an easy form of mobile transmission in areas where a cell phone 
network already exists. 
• Infrared Transmission: the use of infrared light to transmit data. This method is used 
within offices for portable devices, e.g. to transmit data from a portable computer to a 
printer. 
iii. Other Relevant Definitions 
• Bps: bits per second. A measure of the speed at which data is transmitted. There is a set 
of internationally agreed CCITT (Consultative Committee for International Telephone and 
Telegraph) standards for bps rates. Standard V32, for instance, means transmission at 
9,600 bps, and standard V34Plus means transmission at 33,600 bps. 
• Bandwidth: a measure of the data-carrying capacity of a transmission channel. 
• Signal: the way in which data is transmitted along the communication channels. There are 
two forms of signal: 
-Analogue Signal: a continuous wave, like that of the human voice. 
-Digital Signal: a series of on-off pulses corresponding to the 1s and 0s of digital data. 
Radio and telephone channels have traditionally only been able to carry analogue and 
not digital data. However, this is changing with more and more transmission channels 
able to carry digital data: computer buses, most new phone lines and new mobile 
telephony, optical fibres and packet radio all fall into this category. 

iv. Transmission Technology Trends 
Transmission technologies are becoming smaller, cheaper and faster, with greater data-
carrying capacity. They are also allowing less interference or loss of signal ('attenuation'). 

There is increasing use of 'wireless' technologies, and there is increasingly globalised 
connectivity being provided. 

Telematics Technology 

• Telematics: the linking ('convergence') of computer and telecommunications technology. 
i. Telematics Technologies in Common Use 
• Computer Network: two or more computers linked together so that data can pass between 
them. There are two principle types of network: 
-Local Area Network (LAN): a network covering computers in a single building. These 
are sometimes based around a PBX: private branch exchange. This is a computerised 
telephone switching system for the organisation that handles both voice and digital data. 

Wide 
Area Network (WAN): a network covering computers in more than one building, 
typically in different cities or countries. There are thousands of different wide area 
networks around the world. Many of these are linked to each other through the 
'network of networks' known as the Internet. Whereas LANs normally use connections 
bought and operated by the user organisation, WANs rely more connections provided 
by telecommunications companies. These connections may be either the switched lines 
available to the general public, or dedicated lines leased for sole use of the user 
organisation. 

• Network Node: any device connected to a network, such as a computer, printer, etc. 
• Modem: MOdulator DEModulator. As already described, computers use digital data 
whereas traditional telephone lines cannot, because they were built to carry the continuous 
wave form, analogue signals of the human voice. To transmit computer data over 
traditional phone lines, you therefore require a modem. This is an electronic box or circuit 
board card that sits between the digital signals that a computer can understand and the 
analogue signals that the telephone lines can carry. Where traditional telephone lines are 
supplanted by transmission systems that can cope with digital signals, modems are no 
longer required. 
• Network Interface Card (NIC): a circuit board card that is installed in the computer to 
make the physical connection between a computer and a network that can accept digital 
signals. The card has a socket at the back to which you link up the network cable. 
• Fax: combined scanner and printer that converts text and images on paper into digital 
form, transmits the data to another fax, which reconverts the digital data back to text and 
images on paper. Fax thus combines input, output and transmission technology. It is 
increasingly used in the form of a fax card inserted into a computer, for which the start and 
finish are a digital rather than paper-based document. 
• Interconnection devices: there are many devices that connect network components. They 
include hubs that connect nodes to a LAN; bridges that interconnect LAN segments; and 
routers that determine the optimum network route for data traffic. 
ii. Telematics Technology Trends 
There is increasing convergence of computers and telecommunications through increasing 
connection of computers to ever-larger telecommunications networks (and through increasing 
use of computers to run networks). At the beginning of the 1990s, the majority of computers 

in the world were 'stand-alone'. Today, the majority of computers in the world are networked. 
There is also an emergence of global standards defining how data is passed around networks. 

Computer Classifications 

Traditionally, on the basis of size, processing speed and cost, computers were classified into 
four: Super, Mainframe, Mini ad Micro 
- Supercomputers are very sophisticated and powerful computers that can perform very 
complex computations extremely rapidly. 

- Mainframes (also known as legacy systems) are largest category of computers 
typically serving the needs of organizations with large-scale data processing activities 
but whose use has declined since the 1980s. 

- Minicomputers (sometimes called midranges) typically serve the needs of dozens or 
hundreds of users. One might be sufficient for an organisational department. First used 
in the 1970s. 

- Microcomputer: a small computer that would fit onto a desktop. When first used, one 
microcomputer served the needs of one person. They are therefore also known as 
personal computers (PCs). However, as microcomputers have become ever more 
powerful, they have become able to support the work of several individuals, leading to 
the apparently contradictory existence of 'multi-user personal computers'. First used in 
the 1980s. 

Other computer sizes include 
- Workstation: a powerful PC with a high-resolution monitor for use by a specialist 
professional, such as a designer, engineer or scientist. It is seen as lying between the 
midrange and microcomputer categories. 

• Portable Computer: a PC that can be carried around, sometimes known as a laptop if it 
can fit on your lap, or a notebook computer if it is the size of an A4 notebook. Smaller 
still are palmtop computers. Handheld computers that use pen input and can recognise 
handwriting are called personal digital assistants (PDAs). 
Nowadays the distinction between microcomputers, minicomputers and mainframe is 
becoming increasingly blurred, as microcomputers become available with the power, which 
mainframe computers had only a few years ago, and the price for the same amount of 
computing power drops all the time. The situation is further complicated by the rapid spread 
of networks, which link computers, and enable microcomputers to be used as terminals linked 
to mainframes. Nevertheless, one can roughly say that, moving down these categories, the 
computers progressively become cheaper, smaller, easier to use, needful of a less specialised 
environment (such as air-conditioning) but also less powerful. 

6. SOFTWARE 
Computers are directed to perform each operation by a set of instructions, which define the 
operation to be performed, and the data or device needed to carry it out. The various types of 
sequence of instructions, which are actually put into the computer to perform a given task are 
collectively known as software (program) 

Software is intangible: we can only see the hardware on which it is carried. To use an 
analogy, our brain (a physical organ of the body) represents hardware but our ideas (which 
can be communicated but never seen or touched) represent software. 

It is worth reinforcing the point that hardware is nothing without software. All the 
supposedly 'hardware' items detailed in the section above require software to make them 
work. Some are highly software-intensive, such as speech synthesis in which the hardware 
elements are relatively simple. In the early years of computing, software took a back seat to 
hardware. Now software is recognised as being a more important component of IT than 
hardware as, for example, the global prominence of US company Microsoft attests. 

There are three broad types of software, each of which is discussed below: 

• System Software: which controls the basic internal operations of the computer system. 
• System Development Software: the programming languages that are used to build other 
software. 
• Application Software: which does useful work by carrying out a particular task or 
application. This can be divided into: 
-General purpose application software (often called office automation (OA) 
applications) which can be used in any part of an organisation. 
-Application-specific software, which is used by specific organisational users for 
specific purposes. 

System Software 

i. System Software in Common Use 
• Operating System (OS) Software: controls the basic operations of the computer. This 
includes: 
- managing the interface between computer and user (that is the connecting link between 
the computer and the human);
- controlling input, output and storage; and
- managing files in the memory and on disk.
- error reporting: detect and report any system or command errors


We can therefore think of the operating system as sitting between the human user and the 
computer hardware, as indicated in Figure 4. 

Figure 3: Role of the Operating System 


Human User 

Computer Hardware Operating System

When application software is being used on the computer, the operating system assists it. In 
these cases, we can think of the OS as sitting between the application software and the 
computer hardware, as indicated in Figure 5. 

Figure 4: Role of the Operating System with Application Software 

Human User 

Computer Hardware Operating System Application Software

ii. Other System Software Technologies 
• Utility Programs: perform specialist system management tasks such as detecting and 
removing computer viruses, reporting on the performance of the computer system, or 
scanning a disk for damaged or unused areas. 
• Communications System Software: controls the sharing of resources and communication of 
data between computers on a network. The main component is the network operating 
system (NOS). Some ordinary operating systems now have a NOS embedded within them. 
iii. Other Relevant Definitions 
• Single user operating system software: allow only one user to utilize the resources of a 
single-user computer system. A typical example is DOS (Disk Operating System). 
• Multitasking: the ability of operating systems to run more than one task at the same time. 
For example, they allow you to enter data into a database at the same time as printing a 
document from your word processing package. This makes it easy to move data from one 
application to another, e.g. to take a graph created by your spreadsheet and put it into a 
report document being created by your word processor. 
• User-friendliness: a measure of how easy any software program is to learn and to use 
• Graphical User Interface (GUI): traditionally, operating systems were used by typing in 
commands from the keyboard. Modern operating systems provide a GUI that is operated 
using a mouse. GUIs are sometimes referred to as WIMP interfaces because they consist of 

Windows, Icons, Menus and Pointers. The significance of this technology in the adoption 
of new information systems can often be lost, but GUIs have spearheaded use of IT in 
many areas because they reduce the skill and time barriers so significantly. 

• Other Interface Modes: GUIs involve two interface modes – menus, and manipulation of 
on-screen objects such as icons – which are both easy to learn and use, but relatively slow 
and inflexible. They are therefore particularly useful for new users. Other interface modes 
that may be used in systems (and other) software include: 
-Question prompts: a question presented by the computer to which the user provides the 
answer. For example, the question 'Save Changes Before Quitting? Yes/No'. These 
help to guide users and are quick and easy to learn and use, but they are inflexible. 

-Forms/dialogue boxes: a preset layout on screen with blanks that are filled in. For 
example, a box requesting the name of a file to be saved. These are fairly quick and 
easy to learn and use. They are inflexible, but deliberately so since they help guide the 
users through certain processes more than any other mode. 

-Direct commands: control of the system by directly typing in a command. For example, 
pressing the keys 'Ctrl' and 'S' simultaneously to save a file. These take time to learn 
and can be forgotten. However, they are the quickest mode to use and can be very 
flexible, so experienced users like them. 

Natural 
language: a command typed in that is close to human conversation. For 
example, 'List all files saved last Tuesday'. This takes little time to learn, is easy to use 
and quite flexible. It can be particularly powerful for new users. 

iv. System Software Trends 
System software is becoming increasingly easy to use. For example, studies have shown that 
it takes less than half as long to learn to use a GUI operating system compared with a text-
based OS. There has been an emergence of dominant standards: of one or two operating 
systems that are found on the vast majority of computers. Finally, there has been the (slow) 
emergence of non-English system interfaces. 

System Development Software 

i. System Development Software in Common Use 
These are the programming languages that allow you to create the instructions that make up a 
computer program. There are five main types, or generations, of programming language, 
summarised in Table 4. 

Table 3: Programming Language Generations 

Name Widely Used 
From 
Example 
Languages 
Example of Language 
Instruction 
Machine language 
(1st generation) 
1940s Micro-code 5A 202 
Assembler language 
(2nd) 
1950s ASSEMBLY, 
PLAN, 
AUTOCODOR 
ADD B 
High-level language 
(3rd) 
1960s COBOL, BASIC, 
FORTRAN, C 
INPUT "ENTER 
CUSTOMER NAME"; 
NAME$ 
Fourth-generation 
language (4th) 
1980s FOCUS, Natural, 
Power builder, 
Access 
LIST BY CUSTOMER 
AVERAGE (INVOICE 
TOTAL) 

FifthGeneration1990sPROLOG
ii. Other System Development Software 
• Web Authoring Tools: software development tools that help produce documents for the 
World Wide Web. 
• Computer-Aided Software Engineering (CASE): a software environment that aims to 
automate as much as possible of the process of software development, from initial analysis 
of problems through to creation of the final software program. 
iii. Other Relevant Definitions 
• Object-Oriented Programming Languages: software development tools that allow easy 
manipulation of combined data/process items called 'objects'. This aims to make it easier 
to write and re-write software by storing 'libraries' of reusable, generic objects. Examples 
are C++, Java 
• Visual Programming Languages: languages that allow the development of software 
through use of a GUI rather than by just typing in programming instructions. 
• Approaches to software development: in all there are four different ways in which software 
is developed or obtained: 
-Software package: buying a ready-made program 'off-the-shelf'. 
-Customisation: modifying an existing software package to suit a particular user's needs. 
-Custom-built: creating an entirely new piece of software from scratch. 
-Re-engineering: modifying an existing custom-built piece of software. 
iv. System Development Software Trends 
With system development software, there is an increasing ability to rely on statements of what 
is to be done, leaving the issue of 'how it is to be done' to the language. This can already be 
seen in the changing instructions listed above in Table 4, and is referred to as the change from 
procedural to non-procedural languages. This is allowing increasing end-user development 
of systems with a change from complex and unnatural to easy and natural programming 
languages or systems. 

The time and effort required for system development is also decreasing because the process of 
development is becoming increasingly automated, and because there is an increasing ability to 
reuse software that has already been written. The overall amount of system development 
within public sector organisations is decreasing because of the commoditisation of software, 
that is, the increasing use of packages rather than custom-built software. 

Finally, there is increasing hardware independence. Whereas machine language and 
assembler are specific to one particular processor, the higher generation languages can be 
used across a whole variety of computers. 

General Purpose Application Software 

i. General Application Software in Common Use 
• Word Processing Software: supports the creation, storage and manipulation of documents 
on the computer, including text and images. The single most widely used application of 
computers. 

• Database Management Software: supports the storage, organisation and selective retrieval 
of data. Database management systems (DBMS) are often supplied with a fourth-
generation programming language (such as SQL: Structured Query Language) that assists 
with the production of reports or retrieval queries. 
• Spreadsheet: supports the manipulation of numerical data, including calculation, analysis 
and graphical output. Spreadsheets are based on an on-screen matrix of 'cells' into which 
numerical (or other) data can be typed. They are used particularly for financial and 
statistical work. 
• Electronic Mail (email) Software: transmits and receives messages or files between one 
computer to another. Email requires the computer to be connected to a network. 
• Web Browsing Software: used for accessing documents and other products and services on 
the Web and the Internet 
ii. Other General Purpose Application Software 
• Desktop Publishing (DTP) Software: a more powerful and sophisticated version of word 
processing software. It has recently been somewhat compromised by the increasing power 
of word processing programs. 
• Graphics Software: allows the create and manipulation of graphics and drawings. Like 
DTP, this has been squeezed by the increasing graphical capabilities of word processing 
and spreadsheet programs. One continuing use is presentation graphics software that can 
produce slides or overhead projections. 
• Statistical Packages: Statistical packages are software for data analysis and report writing 
purposes. Features include: interactive facilities for storage and retrieval of data from 
various sources, data entry and modification services, elementary and advanced statistics, 
report writing, graphics, and online tutorial and help facilities. Examples include: SAS, 
SPSS, Micro Stat, PSTAT, MiniTab, Statistica. 
• Project Management Software: supports the planning, monitoring and control of projects. 
iii. General Purpose Application Software Trends 
This software is becoming increasingly easy to use, especially following the introduction of 
GUIs. It has increasing functionality (i.e. the ability to do more and more things on the 
computer), and there is increasing integration, particularly of communications software with 
other software applications. The cost of packages is static or decreasing in real terms. As in 
other IT areas, there has been the emergence of dominant standards: of one or two packages 
in each category that are found on the vast majority of computers. 

Application-Specific Software 

i. Application-Specific Software in Common Use 
• Basic Data System (BDS): captures, processes and stores the data that is fundamental to 
the formal operation of the organisation. The most common form is the transaction 
processing system (TPS) which records the day-to-day, repetitive operational transactions 
of the organisation, such as those involving the payment or receipt of money. 
• Management Information System (MIS): provides reports that assist with the managerial 
monitoring and control of organisational functions, resources or other responsibilities. For 
example, software to assist monitoring of expenditure from departmental budgets. 
• Decision Support System (DSS): provides analytical modelling capabilities to assist with 
managerial planning and the making of decisions in ill-structured situations. For example, 
software to assist the financial appraisal of potential new projects. 

ii. Other Application-Specific Software 
• Executive Information System (EIS): provides the information and other functions 
necessary for strategic decision making. For example, software to assist long-term human 
and financial resource planning. 
• Group Decision Support System (GDSS): provides data-gathering, analysis and reporting 
functions to help a group of people make a decision in an ill-structured situation. For 
example, software to assist negotiations between management and unions. 
• Expert System (ES): encodes human expertise as facts, relationships and rules and applies 
these to problem solving. For example, software to advise which type of social security 
payment, if any, an applicant is eligible for. Expert systems are part of a wider group of 
decision-prescribing systems that take decisions themselves or suggest the optimum 
decision to users. Expert systems are also part of a wider body of computer applications 
called artificial intelligence (AI). As its name suggests, AI seeks to recreate the process of 
the human mind using machines and it also includes natural language processing, speech 
recognition and synthesis, machine translation, computer vision, and robotics. 
• Specialist Support Systems: these assist the work of particular professional specialists. For 
example, professional designers may use computer-aided design (CAD) packages. 
• Geographic Information System (GIS): stores and manipulates data relating to places on 
the earth's surface. For example, a system that maps the existence and exploitation of 
natural resources in a country. 
• Functional Information System: combines the functions of more than one information 
system to support the specific activities of one functional organisational area at different 
management levels. For example, an accounting information system might combine a 
transaction processing system to capture accounting data with a management information 
system and a decision support system to provide support to different types of management 
accounting decision. Most MIS and DSS receive their data from a TPS or other basic data 
system. Indeed, some MIS and DSS are created just by adding a different interface onto an 
existing basic data system. 
• Cross-Functional Information System: integrates various different functional information 
systems. For instance, information systems covering the main functions of the 
organisation can be linked up with each other and with external information. They may 
then form the main inputs to an executive information system, which is a type of cross-
functional information system. 
• Inter-organizational information systems (IOS): these are systems that are used to facilitate 
business transaction and information interchange among different organizations. An earlier 
example is Electronic Data Interchange (EDI) but most recent eCommerce and eBusiness 
systems have this feature 
iii. Application-Specific Software Trends: 
These software has an increasing capacity to support and/or automate human capabilities. 
They have seen an increasing addition of user-friendly interfaces, and of communications 
capabilities. Another trend is the shift from silos of function and organization specific 
information systems to integrated information systems that integrate not only different units 
of an organization but also an organization’s partners.